ATTENTION: Trainers, Coaches, Facilitators, Associates, L&D Consultants
Attract a Consistent Flow
of High-Quality Clients
Learn my UNIQUE, PROVEN STEP-BY-STEP CLIENTFIND™ SYSTEM
to escape the feast-and-famine cycle and bring you the work you love,
the rewards you're due, and the respect you deserve.
Dear Training Professional
Building a successful training business is tough. And it's getting harder. Artificial Intelligence, e-learning, reducing demand and an influx of new freelance trainers all mean that there are more and more people chasing after less and less work.
You can go it alone, dealing with each problem as it occurs and working out what to do using trial and error ...
... or you can follow my tried-and-trusted ClientFIND™ system in the company of a group of high-quality peers, with accountability calls and one-to-one coaching, to fast-track your success!
To scale and grow your training business requires a clear vision, laser focus, a fresh set of skills and a well-thought-out plan for growth.
This is for you, if you are...
Stuck in feast-and-famine cycles, where you're either so busy you've no time for finding new clients, or facing huge gaps in your calendar, leaving you worrying where the next client will come from, OR
Facing cashflow rollercoaster, lurching from big paydays to weeks with no income, OR
Having to take on associate work or other low paid jobs just to keep the pot boiling, OR
Burning the midnight oil creating content, making connections, posting content, engaging with your audience - but not getting the results you expect, OR
Sick of delivering other people's content that's nowhere near as good as your own designs, and yearning for clients who will appreciate the work you do, OR
Overworked, underpaid, undervalued - having to work far too many days to earn far too little, and feeling burned out, OR
Nervous about losing the one or two biggest clients you have that account for the majority of your income, OR
Feeling that you could earn a lot more if you could just find the key to unlock a stream of incoming leads from the right clients for you
THIS IS THE ANSWER YOU’VE BEEN LOOKING FOR
By following my simple step-by-step system, you too can liberate yourself from the yoke of low paid work. You can earn what you are really worth. You can do your own training with just the sort of clients you really want to work with.
Imagine the impact that's going to have on your quality of life
“Murray has helped bring clarity to both my business and personal development. As a result, I’ve been able to increase my rates to better reflect the value of our programmes and improved the quality of our training content, leading to increased conversion rates and repeat business.”
Jade Luke, Co-Founder, Customer Care First
Meet Murray Cowell
Grizzled veteran of the corporate training world
Hi, I'm Murray Cowell, and for over 25 years I've been showing professional trainers and coaches how to get clients so that they can do the work they love, for the rewards they're due and the respect they deserve.
Most trainers and coaches I meet are good at what they do, but many struggle to get their message across and don't attract the right clients. They end up having to take any work they can get, which means they earn too little and have to work too hard to get it.
If you're stuck in this trap, let me show you how to break out of it. Once you understand how to apply the ClientFIND™ System, you'll discover exactly how to get your message heard by the people YOU want to work with.
You'll learn how to bring your ideal clients to your door, and how to use the Art of Elegant Business Development to turn them into paying clients.
In this highly practical programme, I'll be revealing my unique system for finding new clients, delivering your own training rather than someone else's and getting paid top rates for doing so.
To find out more. book a call with me by CLICKING THE BUTTON BELOW.
I know it's not always easy to take time “out” of your business to work “on” your business. So this programme has been designed to fit in with the rhythm of your business.
To make sure this programme is a perfect fit for your unique circumstances, book your call now to find out more.
Hi, I'm Murray Cowell, and for over 25 years I've been showing freelance trainers how to get clients so that they can do the work they love, for the rewards they're due and the respect they deserve.
Most trainers I meet are good at what they do, but many struggle to get their message across and don't attract the right clients. They end up having to take whatever work they can get, which means they earn too little and have to work too hard to get it.
If you're stuck in this trap, let me show you how to break out of it. Once you understand the secrets of Trainers' Breakthrough Marketing, you'll discover exactly how to get your message heard by the people YOU want to work with.
You'll learn how to bring your ideal clients to your door, and how to use the Art of Elegant Business Development to trun them into paying clients.
In this highly practical, 6-module virtual programme, I'll be revealing my unique system for finding new clients, delivering your own training rather than someone else's and getting paid top rates for doing so.
To find out more. book a FREE Discovery Session with me by CLICKING THE BUTTON BELOW.
I know it's not always easy to take time “out” of your business to work “on” your business. So this programme has been designed to fit in with the rhythm of your business.
You'll join a group of like-minded, savvy training professionals, all ready to support each other to achieve success in your training businesses.
Book your FREE Discovery Call now to find out more.
“Murray’s experience is unparalleled in the learning space. He’s delivered so many training programmes and worked in so many roles that he’s already experienced the challenges that I ran into and knew how to help me resolve them as quickly as possible. Put this together with his patience and sense of humour and you're in a great pair of hands for growing your training business.”
Rob Willis, Founder, Story-Driven Learning
Why I'm the Best Choice to Help You Grow Your Training Business
Having worked on the SLT of three 7-figure training businesses, I have long experience of building and growing training businesses. I've also hired, managed, coached and mentored dozens of trainers, and helped hundreds more to earn more money and work fewer days.
It takes years to develop this experience, and the mistakes along the way can be very costly and painful.
You can shortcut this by joining my Training Business Accelerator, to attract new clients, position yourself as a premium trainer, raise your rates and reduce your hours.
You will join a carefully-curated group of savvy professional trainers, all doing different types of learning and development. All of them, like you, are keen to build a successful training business.
Here's what you will learn:
The ClientFIND™ System
A fast-track implementation of this proven method for bringing new clients to your door. You'll implement 4 core strategies to bring you into contact with exactly the right people, make them sit up and take notice as your marketing messages cut through the noise, and build your relationships with them to bring them into a one-to-one conversation with you.
Your Mission and Business Vision
Get absolute clarity on what you do and why you do it. Create a powerful, compelling mission statement that serves as your North Star and motivates people to work with you.
Who Do You Serve?
Understand how to focus your marketing activities on the people most likely to buy from you - no more wasted time chasing after the wrong people.
Deeper Insights into What Motivates Your Ideal Client
You'll learn how to use 4 powerful tools for getting into the mind of your ideal client, which reveal exactly how they think and the language to use if you want to get your message heard.
What Makes You So Special?
Forget USPs - an outdated concept from the 1960s. You'll use my unique LCD™ method to create solid reasons why your clients should choose you over the thousands of others who do what you do.
Your Marketing Ecosystem
Build a solid, reliable, predictable marketing machine that will bring your ideal clients to your door on autopilot - even while you are in the training room or online.
The Elegant Art of Business Development™
Hate selling? You're not alone! The good news is that when you learn the Elegant Art of Business Development™, you'll never have to "sell" to anyone. You'll learn how to build a solid, sustainable training business without any sleazy selling.
We'll start your journey off with an Onboarding Strategy Call, to map out a personal success strategy for you and your training business.
You'll also join me for 3 x monthly 1:1 Power Sessions, where we'll explore how to apply what you're learning to your unique set of circumstances. I'll help you to identify and remove the obstacles to your success, drawing on my long experience of helping freelance trainers to achieve ever greater success.
Between each Workshop, you'll join a Group Accelerator Call to collaborate with your colleagues to solve your business challenges, share ideas and develop your opportunities.
And every week, there are two Office Hours Calls where you can ask questions and resolve problems.
You will experience unparalleled guidance, support, learning and insights, not just from me as a seasoned industry professional who totally understands what you want to accomplish, but from like-minded colleagues who are on the same journey as you.
At the end of the Programme, we'll have a One-to-One Final Strategy Call, to make sure you are on track for success with a clear plan of action to continue building your training business.
Imagine the difference it will make as you learn new skills, gain access to powerful new tools and techniques, remove your roadblocks and receive unparalleled support and accountability to keep you on track!
“It’s easy to get stuck in the day to day without moving forward as quickly as you would like. The Training Business Accelerator has given me clarity, focus and the tools to create a clear pathway on identifying, approaching and attracting new clients. The programme was insightful and fun and gave us the opportunity to talk through stumbling blocks, as well as share what’s working. Murray has shaped the way I work with clients, as I always strive to attain his 'gold standard' approach. I would highly recommend this programme to other trainers and coaches.”
Colette Warrington, CW Training and Coaching
Here's What's Included:
Onboarding Strategy Call to analyse your current situation and design your personal success strategy, to set you up for success and ensure you get the most out of the Trainers' Breakthrough Marketing™ Programme
Bite-sized videos and easy to apply activities covering everything that you need to grow your training business
Fortnightly group Accelerator Calls to accelerate your success by solving problems, overcoming obstacles to success, and maintaining accountability, momentum and focus
Monthly 45-minute Power Sessions, your personal one-to-one virtual meeting with me for coaching, mentoring and individual support
Private forum to connect with others in the Training Business Accelerator, ask questions between calls, test out your ideas & marketing, and gain general support as required
Specific templates and resources to fast track implementation
One-to-One Final Strategy Call to ensure that you have everything you need to put your personal success strategy into action
“Working with Murray has enabled Chilli to grow as an organisation with an increased confidence and capability to deliver high 5- and 6-figure contracts. I would highly recommend that any trainer or training organisation with an ambition to grow engages with him early on in your growth planning phase.”
Pete Starr, Chilli Pepper Development
© Accelerando Ltd 2024